When the president announced his reelection campaign in April, the campaign declined to provide figures for first-day or first week fundraising – as some candidates, including Biden in 2019, do when jumping into the race to demonstrate (and generate) excitement.
The campaign’s fundraising apparatus has largely been driven by the Democratic National Committee in the opening months of the campaign. And you want to activate them at the point when they are ready to actually give, and that is always around very specific moments and around urgency.”īiden’s campaign has yet to name a national finance director, a role tasked with overseeing the overall fundraising effort, prompting frustration among some donors who wanted to see a more formal structure from the outset. “Our fundraising efforts are actually being very strategic and thoughtful about when you can activate people. The urgency and the timeline is simply not the same,” he said. “He’s not on the same path that he was four years ago. Katzenberg, who will be on hand at fundraisers in Chicago and New York this week, argued Biden isn’t facing the same time crunch to raise money compared to his 2020 run when he faced a competitive Democratic primary.
We’re gonna support him,’ but people aren’t as engaged in the 2024 operation right now,” one Biden campaign bundler told CNN. “Not a lot of people are engaging right now. Some donors have expressed anxiety over a slow start to the money race. Yet even Biden’s supporters acknowledge that the headwinds he faces in his overall campaign – including dampened enthusiasm and concern over his age – will influence his effort to raise as much as $2 billion for his reelection effort. “The enthusiasm, the support, the loyalty is at a 10.” “There’s no question whatsoever that he will have all of the resources to run a highly competitive campaign at or above the level of four years ago,” Katzenberg said.
Jeffrey Katzenberg, a co-chair of Biden’s campaign, told CNN in an interview Wednesday that he’s growing more confident about their ability to exceed the $1 billion Biden raised in 2020. Aides have tightly guarded the state of Biden’s campaign haul, refraining from publicly laying out a fundraising target for the second quarter or providing an early read on how much they raised in the opening days of the president’s reelection bid.Ĭampaign advisers insist they’ll have the money to run a successful campaign.
In the closing days of the quarter, the campaign is ramping up its push for grassroots donors, including enlisting former President Barack Obama to tape a video with Biden to help drive small-dollar donations, CNN has learned, along with hosting a slew of down-to-the-wire, high-dollar fundraisers.īiden’s campaign is highly attuned to how closely their early fundraising numbers will be examined for signs of the campaign’s operational strength and enthusiasm. President Joe Biden is racing to boost his campaign war chest as the end of the fundraising quarter approaches Friday, marking the first major test of his campaign’s ability to generate the cash and enthusiasm needed to compete against Republicans in 2024.
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